People still count in a world of AI, but emotional intelligence will be critical to understanding the ethical challenges that technology brings. Felicity Long, Managing Director, Connected Execution, MediaCom, explains.
Women’s sport is now a massive opportunity for brands. Misha Sher, Vice President of Sport & Entertainment at MediaCom, explores its power
All brands know they need to understand their consumers better in order to sell, but not all companies set their marketing teams up in the same way to do this. Brian Wieser, Global President, Business Intelligence, GroupM, looks at the pros and cons of different marketing frameworks
To allay concerns about privacy, brands must champion the benefits of advertising and show how data exchange can create trust, say Claus Munch Sandvei, Director, and Simona Zykaite, Senior Research Executive, MediaCom Global Insights
Podcasts are experiencing a sweeping comeback from the early days of 2004 to become one of the hottest “new” content formats today. MediaCom’s Deirdre McGlashan talks to Courtney Holt, Head of Studios and Video at Spotify, about this resurgence
Retailers need to rethink eight key areas to adapt in 2020, says Graham Staplehurst, Global BrandZ Strategy Director at Kantar
What role should tech play in building a successful company culture?
Claire Lawrence, MediaCom’s Global Chief People and Performance Officer, investigates
Purchase patterns are changing dramatically in Latin America as consumers grow more confident with digital channels. Fernando Armada, Chief Product Officer, MediaCom Latin America, explains
In the developing world, mobile is not just the first screen but a communications tool, a wallet and a gateway to services. Liam Brennan, Global Director of Innovation at MediaCom, highlights how it’s being adapted to localised audience behaviour
There’s a lot more to it than just having good intentions, but it’s a good place to start says Stephen Allan
To build stronger connections with consumers, brands need to get back to understanding people, not just tracking their digital journeys. Chris Binns, MediaCom’s Global CSO, New Business, investigates
Modern marketers are obsessed with driving short-term sales – their jobs depend on it. But long-term growth rarely comes from short-termism. To grow consistently, you need to build an emotional connection with your brand – and that takes time, says Unruly’s Chief Revenue Officer APMEA Phil Townend
Thinking positive not only makes us healthier, it also makes us more willing to act on brands’ messages. Sue Unerman, Chief Transformation Officer at MediaCom UK, explains
Bianca Best, Managing Director of MediaCom’s BLINK innovation division, examines the cognitive impact of digital overload and offers a five-step route to digital wellness
Relationships help or hinder success in life. That’s especially true in the world of advertising, says Nick Lawson, Worldwide COO of MediaCom